Author(s)

Xiaoxue Liu ¹

Affiliation(s)

¹ School of Journalism and Communication, Henan University of Technology, Zhengzhou, Henan, China

Corresponding Author

ABSTRACT

We are currently in an era of visual culture where "reading images" has become the mainstream, and Plog, an information communication method with images as the main expression form, just conforms to this trend. Based on the background of the visual culture era, this study takes Plog as the research object to explore its communication representations. It is found that as a more optimized communication method than Vlog, Plog is widely favored by the audience with the advantages of simplicity, ease of operation and self-presentation, boosted by capital. However, as a product of the digital age, Plog inevitably exacerbates the audience's aesthetic fatigue of homogeneous content and fragmented thinking, and content creators are easily lost in the construction of personal personas. It is necessary to avoid these three major problems in the future.

KEYWORDS

CITE THIS PAPER

Xiaoxue Liu. An Analysis of the Communication Representation of Plog in the Era of Visual Culture. Media and Communication Research (2026). Vol. 7, No.1, 44-49. DOI: http://dx.doi.org/10.23977/mediacr.2026.070108.

REFERENCES

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