Author(s)

Yueyue Dai ¹

Affiliation(s)

¹ School of International Culture and Communication, Jingdezhen Ceramic University, Jingdezhen, Jiangxi, China

Corresponding Author

Yueyue Dai

ABSTRACT

Against the backdrop of the rapid development of digital technology and the in-depth integration of cultural-tourism, the modes of conservation, inheritance and communication for cultural heritage are accelerating their transformation toward digitization and online operation. It has become a crucial research hotspot drawing widespread attention from academia and industry to realize the activation, utilization and innovative communication of cultural heritage via digital technology. As a time-honored porcelain capital renowned at home and abroad, Jingdezhen boasts abundant tangible and intangible ceramic cultural heritages, which constitute an indispensable part of Chinese civilization. In the context of changing times, Jingdezhen ceramic culture is confronted with challenges in heritage conservation and cultural communication, making it of pivotal significance to explore digital paths for conservation and communication. Focusing on the Digital Communication of Jingdezhen Ceramic Culture from the Perspective of Cultural-Tourism Integration, this paper first sorts out the connotation and characteristics of ceramic culture, analyzes the influence of cultural-tourism integration on the conservation and communication of cultural heritage, and elaborates the innovative functions of digital technology in virtual display, immersive experience, time-space expansion and other dimensions. Furthermore, the research proposes to construct a sound digital communication system by means of digital collection and database establishment, cultural and creative product development, online exhibitions as well as scenario integration. Relying on platforms such as digital museums to break the limitations of time and space, this study aims to facilitate the conservation, inheritance and innovative communication of Jingdezhen ceramic culture in the new era.

KEYWORDS

Jingdezhen; Ceramic Culture; Digital Communication; Cultural-Tourism Integration; Cultural Heritage

CITE THIS PAPER

Yueyue Dai. Research on the Digital Communication of Jingdezhen Ceramic Culture from the Perspective of Cultural-Tourism Integration. Media and Communication Research (2026). Vol. 7, No.2, 1-8. DOI: http://dx.doi.org/10.23977/mediacr.2026.070201.

REFERENCES

[1] Zhang Y. Research on the Digital Protection of Jingdezhen Ceramic Cultural Heritage from the Perspective of Artificial Intelligence[J]. Journal of Ceramics, 2024, 45(2): 312-318.
[2] Cheng J Y, Feng Y. Research on Cross-cultural Communication Strategies of Short Videos—Taking Jingdezhen Ceramic Art as an Example[J]. New Media Research, 2024, 10(15): 45-49.
[3] Wang J. Research on the Development Path and Practice of Cultural-Tourism Integration of Jingdezhen Ceramic Culture[D]. Jingdezhen: Jingdezhen Ceramic University, 2023.
[4] Jingdezhen Municipal Bureau of Culture, Radio, Film, Press and Tourism. Construction Plan of Cultural and Tourism Industry Integration Demonstration Zone in Jingdezhen (2023-2027)[R]. Jingdezhen: Jingdezhen Municipal Bureau of Culture, Radio, Film, Press and Tourism, 2023.
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