Education, Science, Technology, Innovation and Life
Open Access
Sign In

Research on Dynamic Visual Extension of Pingyang Woodblock New Year Pictures

Download as PDF

DOI: 10.23977/mediacr.2021.020102 | Downloads: 7 | Views: 746


Xin DU 1, Fanshi Liu 1


1 Shanxi Technology Business College, Taiyuan, Shanxi 030000, China

Corresponding Author

Xin DU


With the continuous change and expansion of media communication channels and methods, the spread of multimedia integrates words, graphics, colors, animation, sound effects and images. The brand is becoming more and more diversified, and the presentation of the visual form of the brand is also changing. Pingyang woodcut reflects the simple customs of the Loess Plateau, with realistic folk pictures, is a collection of historical portraits of people's life and emotional sustenance. In recent years, the development momentum of dynamic signs is booming. The development potential of dynamic signs in the future has attracted the attention of many scholars, and the research on it is also increasing. The production and sale of New Year pictures in some places are still going on, although it is difficult to compare with that in those years, it is still full of vitality. If Pingyang board New Year pictures want to develop continuously, they need to incorporate new things. Therefore, once again, the folk culture and art with artistic value are deeply excavated and carried forward, and the national image of the new era with the connotation of national traditional culture is shaped, which is transmitted through dynamic forms of expression. This paper mainly explores the visual experience of traditional folk art Pingyang new year pictures in dynamic design. Make China's dynamic deeply rooted in the soil of national culture, and create a development road that can be extended with the distinctive characteristics of Pingyang New Year pictures.


Pingyang wooden board new year pictures, Dynamic, Research


Xin DU, Fanshi Liu. Research on Dynamic Visual Extension of Pingyang Woodblock New Year Pictures. Media and Communication Research (2021) 2: 10-16. DOI:


[1] Li Hongjuan. Research on the Artistic Features of Pingyang Woodcut New Year Pictures. Grand View of Fine Arts, vol. 000, no. 002, pp. 88-89, 2018.
[2] Huang Jianfu. A Probe into the Decorative Language of Pingyang Woodcut New Year Pictures. Shanxi Archives, vol. 000, no. 003, pp. 152-154, 2018.
[3] Xu Deji. Application of Pingyang Woodcut New Year Pictures in Contemporary Design. Meiyuan, vol. 000, no. 004, pp. 98-99, 2018.
[4] Wang Shu. Analysis of Pingyangmen Painting Art. Fine Arts Observation, vol. 000, no. 004, pp. 126-127, 2018.
[5] Yang Shuang. Analysis of the Artistic Features of the New Year Prints in Jiangmen Woodcut. Educational Research, vol. 3, no. 12, pp. 83-84, 2021.
[6] Shao Huifang. The development of Fengxiang woodcut New Year pictures from the perspective of rural revitalization. Journal of Xianyang Normal University, vol. 194, no. 05, pp. 72-77, 2019.
[7] Chen Yanli. Discussion on the Source of Woodcut New Year Pictures. Chinese Journal of Multimedia and Network Education, no. 09, pp. 174-175, 2018.
[8] Huo Yao, Liu Yangtao. Intangible Cultural Heritage Entering the Campus: Looking for the “Juvenile Power” of Pingyang Woodblock New Year Pictures. Chinese Loose-leaf Articles: Senior First Grade Edition, no. 10, pp. 79-80, 2018.
[9] Gao Zhongyan, Ren Fang. The protection and development of Pingyang woodcut New Year pictures from the perspective of cultural consumption. Journal of Tianshui Normal University, vol. 38, no. 06, pp. 109-112, 2018.
[10] Li Hongjuan. Research on Pingyang Woodcut New Year Pictures' Production Technology. Art Circle, vol. 000, no. 003, pp. 72-73, 2018.

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.