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Strategies for Improving the International Dissemination of China’s Core Values under the Background of “the Belt and Road Initiative”

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DOI: 10.23977/mediacr.2021.020103 | Downloads: 9 | Views: 749

Author(s)

Xiaojing Liang 1

Affiliation(s)

1 Guangdong Polytechnic Normal University, Guangzhou, Guangdong 510665, China

Corresponding Author

Xiaojing Liang

ABSTRACT

In the current world picture of increasingly fierce competition of cultural soft power, core values, as the axis and deep source of cultural soft power, have become the key factor to determine the success or failure of cultural soft power competition among countries. As a big cultural country, China has played a more important role in the international pattern in recent years, showing an increasingly important position and role, and has become an important participating force in this soft power wrestling. In the new stage of international communication capacity building, the construction of values should be organically integrated into international communication practice, sharing should be increased in the construction and interpretation of values, and meanwhile, communication methods should be innovated to effectively promote the theory and practice of international communication of values. Based on the background of “The Belt and Road Initiative”, this paper analyzes several effective strategies of international dissemination of China's socialist core values at present, so as to realize the effectiveness of international dissemination of China's socialist core values.

KEYWORDS

China's core values, International communication, The belt and road initiative

CITE THIS PAPER

Xiaojing Liang. Strategies for Improving the International Dissemination of China’s Core Values under the Background of “the Belt and Road Initiative”. Media and Communication Research (2021) 2: 17-21. DOI: http://dx.doi.org/10.23977/mediacr.2021.020103.

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