Author(s)

Cheng Fei ¹, Li Xinyi ¹, Wang Hairong ¹

Affiliation(s)

¹ School of Literature and Communication, Jingchu University of Technology, Jingmen, China

Corresponding Author

Wang Hairong

ABSTRACT

In the era of mobile social media, the formation of a network society cannot be separated from the connection and convergence among individual Internet users, and this connection and convergence has a clear context and mechanism. The social trend of mobile Internet products provides a platform for such connectivity and convergence. The social trend of mobile Internet products is mainly reflected in four aspects: first, the emergence of social products, and continuous innovation; second, the socialization of content products; third, the rapid development of social e-commerce industry reflects the social socialization of e-commerce products; fourth, the entertainment products meet the diversified needs of users through social functions. Under this social background, there are four main ways of connection and convergence between individual Internet users: one is the connection and convergence of product functions based on accurate user positioning; the other is the connection and convergence of product content based on common meaning space; the third is the connection and convergence of goods and services based on online intelligent life; the alienated connection and convergence based on offline reality relationship.Transition connection will bring a series of problems: one is to cause social fatigue, social anxiety; the other is to breed network public opinion, destroy the network environment; the third is to dissolve the core function of the product, affect the user experience; for this reason, we should put forward the solution from the individual netizens, social platform, product manager.

KEYWORDS

Mobile internet; Socialization; Connection mechanism

CITE THIS PAPER

Cheng Fei, Li Xinyi, Wang Hairong. Analysis of Internet Users' Connection Mechanism and Problems under the Socialization Trend of Mobile Internet Products. Media and Communication Research (2026). Vol. 7, No. 2, 99-109. DOI: http://dx.doi.org/10.23977/mediacr.2026.070210.

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