Author(s)

Minyue Liang ¹

Affiliation(s)

¹ SHEIN Distribution Corporation, Los Angeles, California, 90015, USA

Corresponding Author

Minyue Liang

ABSTRACT

Against the backdrop of the deepening development of the digital economy, the competitive dynamics of e-commerce are undergoing a fundamental shift from the expansion of traffic volume to the in-depth exploitation of data value. Based on a statistical analysis of user behaviour data from e-commerce platforms, this paper systematically deconstructs the value creation mechanism of precise customer data analysis. The research findings reveal that user consumption behaviour exhibits significant geographical concentration, with users from economically developed provinces accounting for a prominent proportion; personalised recommendations based on user profiling can increase the order conversion rate by more than 15 per cent; and conversion funnel analysis has uncovered structural attrition bottlenecks at each stage from 'selection’ to 'payment'. However, in practice, enterprises commonly face structural challenges such as data silos, algorithmic bias and privacy compliance. Against this backdrop, this paper proposes the construction of a four-pronged precision marketing system comprising a 'data foundation, intelligent middle platform, strategy front-end and evaluation closed loop', providing a theoretical framework and practical guidance for the digital marketing transformation of e-commerce enterprises.

KEYWORDS

Digital Economy; E-Commerce; Customer Data; Precision Marketing

CITE THIS PAPER

Minyue Liang. A Study on Marketing Strategies for Precise Analysis of E-commerce Customer Data in the Context of the Digital Economy. Information Systems and Economics (2026). Vol. 7, No.1, 161-167. DOI: http://dx.doi.org/10.23977/infse.2026.070117.

REFERENCES

[1] Shaban A A, Zeebaree S R M .A comprehensive review of digital marketing strategies for e-commerce success[J]. International Journal of Scientific World, 2025, 11(1):66-82.DOI:10.14419/th8ey858.
[2] Rolando B, Mulyono H .E-Commerce as a Catalyst for Digital Economy Development: A Study of Marketing Strategies and Their Impact[J].Journal of Distribution Science, 2025, 23(4):61-79.DOI:10.15722/jds.23.04.202504.61.
[3] Waseem, Abbasi M U, Hamid F .Impact of Digital Marketing Strategies on Marketing Performance: Role of Social Media Performance and E-commerce[J].International Journal of Management Research & Emerging Science (IJMRES), 2024, 14(3).DOI:10.56536/ijmres.v14i3.656.

Sponsors, Associates, and Links

---

• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Tourism Management and Technology Economy
  
  
• Journal of Computational and Financial Econometrics
  
  
• Financial Engineering and Risk Management
  
  
• Accounting and Corporate Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics