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Grasp Cultural Differences and Achieve Effective Communication

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DOI: 10.23977/langl.2021.41012 | Downloads: 13 | Views: 977


Yaoye Yu 1


1 Shenzhen Tourism College of Jinan University, Shenzhen, China

Corresponding Author

Yaoye Yu


In the context of the globalization of business and trade, the thesis is guided by the “cultural dimension theory” and focuses on the effective cross-cultural communication. With the expansion of global trade, the competition among multinational enterprises is becoming more and more fierce. Effective communication and management mode are of great importance to multinational enterprises. Enterprise managers should not only solve the problem of language communication, but also consider the impact of cultural differences in different countries on employees' values and cooperation ability.


Cultural dimension theory, Cross-cultural business negotiation, Multinational enterprises, Cross-cultural differences


Yaoye Yu, Grasp Cultural Differences and Achieve Effective Communication. Lecture Notes on Language and Literature (2021) 4: 73-77. DOI:


[1] Margaret Garnett Smallwood. The Need for Cross-Cultural Communication Instruction in U.S. Business Communication Courses. 2020, 83(2)
[2] Matthews. The role of distinct thought in the achievement of intercultural competence[J]. Intercultural Education,2020,31

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