The power of platforms and apps-empowering and controlling the consumer
DOI: 10.23977/mediacr.2022.030103 | Downloads: 33 | Views: 1144
Hang Su 1
1 Room 1801, Unit 4, Building 3, Yueranzhencheng Community, 123 Tongxiang Street, Xiangfang District, Harbin, China
Corresponding AuthorHang Su
This article discusses the new marketing model of e-commerce platforms in the Internet age. Merchants use e-commerce platforms as marketing methods to make profits. Customers, as Internet users, when they enjoy the benefits brought by e-commerce platforms, algorithms and data are controlling their thought and action. This article is mainly based on the academic foundation of three publications: the "platform capitalism" written by Nick in 2017, 'Appified -Culture in the Age of Apps' written by Jeremy Wade Morris and Sarah Murray in 2018, 'When Platform Capitalism Meets Petty Capitalism in China: Alibaba and an Integrated Approach to Platformization' written by LIN ZHANG in 2020, analyzes how the Chinese e-commerce platform, Taobao, influences the Internet consumers, and compares the Chinese e-commerce platforms and western e-commerce platforms.
KEYWORDSPlatforms, APPS, Taobao, E-commerce, C2C
CITE THIS PAPER
Hang Su, The power of platforms and apps-empowering and controlling the consumer . Media and Communication Research (2022) Vol. 3: 17-23. DOI: http://dx.doi.org/10.23977/mediacr.2022.030103.
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