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Brief Analysis on the Development Status and Function of Modern New Media Short Video

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DOI: 10.23977/mediacr.2022.030104 | Downloads: 3 | Views: 120

Author(s)

Xu Piwen 1, Wang Yanpeng 1

Affiliation(s)

1 Tiangong University, Tianjin, 300387, China

Corresponding Author

Xu Piwen

ABSTRACT

In recent years, with the rapid development of the Internet and the popularization of intelligent terminal devices, short video, as a new form of media and the power of dissemination, is rapidly emerging . Not only do some individual media accounts use the platform of short video to spread themselves and realize commercial realization, but mainstream media such as People's Daily and news network have also started to expand their influence with the power of short video. As a new form of communication power, in 2019, short video has exerted a profound influence on the ecology of public opinion and media pattern, and also inspired the development and reform of traditional media and audiovisual industry, and will continue to influence the development of contemporary media.

KEYWORDS

Short video, Reform, Development

CITE THIS PAPER

Xu Piwen, Wang Yanpeng, Brief Analysis on the Development Status and Function of Modern New Media Short Video. Media and Communication Research (2022) Vol. 3: 24-26. DOI: http://dx.doi.org/10.23977/mediacr.2022.030104.

REFERENCES

[1] Du Hua, Wu Qiuya. Grammar of audio-visual language. Beijing: National Defense Industry Press, 2013.
[2] Peng Jixiang. An introduction to art. Peking University Press, 2015.
[3] Sun FANG. Chinese Premiere Pro Video editing clip design and production of 228 full-video actual combat cases [M]. Tsinghua University Press,2019.
[4] Daniel Arijon. Grammar of Film Language [M]. Beijing Weekly magazine,2013.

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