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Brief Analysis on the Development Status and Function of Modern New Media Short Video

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DOI: 10.23977/mediacr.2022.030104 | Downloads: 21 | Views: 868


Xu Piwen 1, Wang Yanpeng 1


1 Tiangong University, Tianjin, 300387, China

Corresponding Author

Xu Piwen


In recent years, with the rapid development of the Internet and the popularization of intelligent terminal devices, short video, as a new form of media and the power of dissemination, is rapidly emerging . Not only do some individual media accounts use the platform of short video to spread themselves and realize commercial realization, but mainstream media such as People's Daily and news network have also started to expand their influence with the power of short video. As a new form of communication power, in 2019, short video has exerted a profound influence on the ecology of public opinion and media pattern, and also inspired the development and reform of traditional media and audiovisual industry, and will continue to influence the development of contemporary media.


Short video, Reform, Development


Xu Piwen, Wang Yanpeng, Brief Analysis on the Development Status and Function of Modern New Media Short Video. Media and Communication Research (2022) Vol. 3: 24-26. DOI:


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