Author(s)

Hong Xuanqi ¹

Affiliation(s)

¹ Institute of Electronic Commerce, Jinan University, Shenzhen, China

Corresponding Author

ABSTRACT

In the era of new media, the sharing and openness of the Internet have attracted many parties to participate in it, and the publication of news is no longer the right of traditional media only. The view that "traffic is wealth" has been increasingly recognized, therefore, attention resources have become valuable resources pursued by all parties. Some news publishers have abandoned the basic principle of news authenticity to attract attention and pursue profits. With the interplay of various factors, fake news is created and proliferated in the new media era. This paper discusses the causes of fake news in the new media era, and proposes feasible and effective countermeasures for producers, new media platforms, and audiences respectively.

KEYWORDS

CITE THIS PAPER

Hong Xuanqi, Research on the Causes of Fake News and Governance Countermeasures in the New Media Era. Media and Communication Research (2022) Vol. 3: 27-33. DOI: http://dx.doi.org/10.23977/mediacr.2022.030105.

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