Author(s)

Li Haihong ¹

Affiliation(s)

¹ School of Foreign Studies, Lingnan Normal University, Zhanjiang, Guangdong, 524048, China

Corresponding Author

Li Haihong

ABSTRACT

As an effective means of business communication, business English correspondence plays an important role in international business communication. It is an effective medium for countries to communicate with each other, conduct business and establish cooperative partnerships. Therefore, it is of paramount importance to improve the writing ability of business English correspondence in order to promote more efficient written business communication. Memetics is an emerging theory to explain the law of human cultural evolution based on Darwinian theory of evolution, with the core concept of the term “meme”. Memes are closely related to language, and language is a form of memes. Business English is a special form of language, so memetics can help us deeply understand the language of business English correspondence from a new perspective and inspire a new way of thinking to learn correspondence writing.

KEYWORDS

Business English correspondence, memetics, genotype, phenotype

CITE THIS PAPER

Li Haihong, Language Features of Business English Correspondence from the Perspective of Memetics. Lecture Notes on Language and Literature (2022) Vol. 5: 52-58. DOI: http://dx.doi.org/10.23977/langl.2022.050308.

REFERENCES

[1] Blackmore S. The Meme Machine [M]. Oxford: Oxford University Press,1999.
[2] Vaneechoutte M, Skoyles J R. The memetic origin of language: Modern humans as musical primates[J]. Journal of Memetics, 1998, 2(2):84-117.
[3] Heylighen F. What makes a meme successful? Selection criteria for cultural evolution[J]. 1998.

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