Author(s)

Hu Guangmei ¹

Affiliation(s)

¹ Shanghai Polytechnic University, Shanghai, 201209, China

Corresponding Author

Hu Guangmei

ABSTRACT

The Tiktok(China) started early and invested a lot in the field of traditional culture communication, by 2020.5,short videos on traditional culture have exceeded 65 million, with a cumulative play count of more than 16.4 billion times, which is the most impressive performance among all short video platforms.So, it's necessary to sort out and analyze the Tiktok(China)'s traditional cultural communication innovation, and study its content sources, theme types and innovation strategies,so as to bring inspiration to more short video platforms for traditional culture communication.

KEYWORDS

the Tiktok (China); traditional culture communication; content sources; theme types; innovative strategies

CITE THIS PAPER

Hu Guangmei, Analysis of the Tiktok (China)'s Traditional Culture Communication Innovation. Media and Communication Research (2022) Vol. 3: 43-48. DOI: http://dx.doi.org/10.23977/mediacr.2022.030108.

REFERENCES

[1] Spread Traditional Culture, Try Short Video. Global Network. 2019-04-10
[2] Wang Qiang. Using short videos to put innovative wings on traditional culture.Guangming.com. 2018-11-29
[3] Chinese traditional opera communication: creating "popular stems" on short video platform. Xinhua news agency.2019-09-18
[4] Ning Hailin. Research on the integrated communication of "excellent Chinese traditional culture + short video". Modern Communication. 2018.6
[5] Zhao Yuxia and Wang Bing. Network communication of short videos of excellent traditional culture. Youth Journalist. 2019.10 (middle) 
[6] Leng Fei, Zhang Liping. How can short videos become a new role in cultural communication? Here comes the methodology! People's Daily. 2019-03-11

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