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A Research on the Key Components and Communication Logic of the Secondary Creation of Short Videos of Film and Television on "DouYin"

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DOI: 10.23977/mediacr.2022.030202 | Downloads: 84 | Views: 1258

Author(s)

Li Li 1, Qi Liu 1

Affiliation(s)

1 Shangrao Normal University, Zhimin Avenue, Xinzhou District, Shangrao City, Jiangxi Province, China

Corresponding Author

Li Li

ABSTRACT

In recent years, the commercialization of short-form self-publishing has been further boosted by the emergence of multi-channel networks, with massive traffic generated by the secondary creation of film and television content launched by self-publishing users on short-form video platforms such as DouYin. This study takes the self-publishing users with the highest traffic for the secondary creation of long-form videos on the DouYin platform as a sample. This paper uses a qualitative comparison method to analyze the grouping of 10 cases of self-publishing that has gained massive traffic on the DouYin platform. The research results show that high and stable update frequency, strong original narration style, strong visual effects on the homepage, real-time narration of hot films, and precise thematic classification are the critical components of the short video category of secondary film and television creation to obtain better dissemination effects. The deep recommendation mechanism and internet traffic rules of quality film and television self-publishers and Jitterbug Film Critics Group members rallied a more extensive audience base. This study helps promote a new economic model, allows the creators of short films and videos understand the psychological needs of the audience, and provides a reference for the secondary creation of short films and videos.

KEYWORDS

Short video in film and television; Self-media; Constituents; Communication logic

CITE THIS PAPER

Li Li, Qi Liu, A Research on the Key Components and Communication Logic of the Secondary Creation of Short Videos of Film and Television on "DouYin". Media and Communication Research (2022) Vol. 3: 6-14. DOI: http://dx.doi.org/10.23977/mediacr.2022.030202.

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