Education, Science, Technology, Innovation and Life
Open Access
Sign In

The In-depth Influence of Traditional Culture on Advertising Design Innovation Mode in the Environment of Artificial Intelligence

Download as PDF

DOI: 10.23977/jaip.2022.050401 | Downloads: 10 | Views: 688


Hui Wu 1


1 Jiujiang University, Jiujiang, Jiangxi, 332005, China

Corresponding Author

Hui Wu


With the development of the advertising industry, the audience's requirements for advertising design are also increasing. But objectively speaking, compared with the application of visual memory in foreign advertisements, there is still much room for exploration and development in China. Chinese traditional culture is the general term for Chinese national civilization, national customs and spirit. After a long historical process, Chinese civilization has gathered into Chinese traditional culture. Chinese traditional culture is a comprehensive response to national characteristics, national features and national culture. The research purpose of this paper is the in-depth influence of traditional culture on advertising design innovation mode in the environment of artificial intelligence. The experimental results show that with the diversified development of society, people are more and more accepting of different cultures, especially for existing Various cultural phenomena in the society can also be fully understood and accommodated, and traditional cultural elements can also be widely accepted.


Artificial Intelligence, Traditional Culture, Advertising Design, Innovation Model, Deep Influence


Hui Wu, The In-depth Influence of Traditional Culture on Advertising Design Innovation Mode in the Environment of Artificial Intelligence. Journal of Artificial Intelligence Practice (2022) Vol. 5: 1-7. DOI:


[1] Urban M, DJV Avilés, Bojovi M, et al. Artificial, cheap, fake: Free associations as a research method for outdoor billboard advertising and visual pollution [J]. Human Affairs, 2020, 30(2):253-268.
[2] Uur E. Evaluation of Hierarchical Arrangements in Vehicle Advertising Design in Terms O [J]. International Journal of Eurasia Social Sciences, 2019, 10(38):1047-1058.
[3] Pryshchenko S. Creative technologies in advertising design [J]. Creativity Studies, 2019, 12(1):146-165.
[4] Jeong H S, Yoo S H. Mobile Advertising UX Design Framework based on Users' Cognitive Experience [J]. Archives of Design Research, 2020, 33(3):137-153.
[5] Sobhanifard Y, Etthadmohkam S, Nazeri A. Application Study of Gestalt Visual Perceptual Laws in Advertising Billboard Graphic Design[J]. Bagh-E Nazar, 2020, 14(55):83-98.
[6] Kostan H, Salendu A. Logic vs Aesthetic: The Effect of Environmental Claim and Visual Design in Green Advertising [J]. Media Ekonomi dan Manajemen, 2020, 35(2):164-177.
[7] Haley E, Blakeman R. Case Study: Teaching Design in Advertising. Lessons from a Portfolio School [J]. Journal of Advertising Education, 2018, 22(2):73-88.
[8] Eyada B, Milla A. Native Advertising: Challenges and Perspectives [J]. Journal of Design Sciences and Applied Arts, 2020, 1(1):67-77.
[9] Haase J, Wiedmann K P, Bettels J, et al. How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing [J]. British Food Journal, 2018, 120(8):1792-1806.
[10] Kininmonth S. "Anything That Can Be Traded, Will Be Traded": The Contests to Automate and Financialize Advertising Futures Markets: [J]. Television & New Media, 2022, 23(6):629-645.

Downloads: 8011
Visits: 210813

Sponsors, Associates, and Links

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.