Author(s)

Xiaonan Shi ¹, Qinchuan Zhan ¹

Affiliation(s)

¹ Shaanxi University of Science and Technology, Xi'an, Shaanxi, 710016, China

Corresponding Author

Xiaonan Shi

ABSTRACT

Under the new media environment, the traditional art design has changed greatly in the design method and spread mode, which brings more new possibilities to the future art design. This paper analyzes the characteristics of art design from the perspective of new media. At the same time, it takes dynamic poster design as the entry point to explain the penetration and application of new media technology in dynamic poster design, in order to improve the innovative development level of art design.

KEYWORDS

New Media Environment, Art Design, Innovation, Development

CITE THIS PAPER

Xiaonan Shi, Qinchuan Zhan, The Innovation and Development of Art Design under the New Media Environment. Media and Communication Research (2022) Vol. 3: 15-20. DOI: http://dx.doi.org/10.23977/mediacr.2022.030203.

REFERENCES

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