Author(s)

Yali Wang ¹, Xueyun Yang ¹

Affiliation(s)

¹ College of Social and Political Science, Anhui University, Hefei, Anhui, China

Corresponding Author

Yali Wang

ABSTRACT

"To strengthen the great unity of the Chinese nation, the long-term and fundamental thing is to enhance cultural identity", and cultural relics, as the condensation of cultural memory, are the factual basis and important source to promote cultural identity. The program "National Treasures" has enhanced the cultural identity of all ethnic groups with its extremely strong content substance and novel program format. Based on the theoretical basis of cultural memory reproduction and cultural identity, the study analyzes the logic of meaning reproduction of the program "National Treasure" from figurative to abstract, guardianship and inheritance, parallelism of multiple subjects, and interplay of interaction and exchange, and analyzes how the program realizes the mutual construction of cultural memory and cultural identity from two dimensions of identity strengthening path and memory transmission process.

KEYWORDS

Cultural memory, meaning reproduction, cultural identity

CITE THIS PAPER

Yali Wang, Xueyun Yang, Meaning Production and Identity Interconstruction: A Study of Cultural Memory in the Program "National Treasures". Media and Communication Research (2023) Vol. 4: 1-9. DOI: http://dx.doi.org/10.23977/mediacr.2023.040101.

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