Author(s)

Yining Tian ¹

Affiliation(s)

¹ Beijing Normal University, Zhuhai, China

Corresponding Author

Yining Tian

ABSTRACT

With the continuous progress of science and technology, media convergence has become a new trend. Under this trend, new media has become the most popular means of communication in today's society. This paper discusses the opportunities for the development of new media in the context of media convergence. The main text analyses the concept of new media, the development status of new media, the advantages of new media development and the application of new media in different fields. At the same time, combined with the actual situation, the article gives examples to argue the application of new media in the fields of e-commerce, education and cultural heritage, proving the wide application and great potential of new media. The conclusion points out that new media is an efficient, fast and flexible way of communication, and will usher in a broader development prospect in the context of media convergence.

KEYWORDS

Media convergence; new media; e-commerce; education; cultural heritage

CITE THIS PAPER

Yining Tian, Analysis of new media development opportunities in the context of media integration. Media and Communication Research (2023) Vol. 4: 15-18. DOI: http://dx.doi.org/10.23977/mediacr.2023.040103.

REFERENCES

[1] Yu Lei. Feasibility analysis of the integration and development of traditional media and new media in the context of big data [J]. 2021(2019-21):245-245.
[2] Wang Shuai. Analysis of the fusion development of traditional media and new media in the background of the new era [J]. 2021.
[3] Zhao Jiamin. Integration-innovation-development: strategies for new media development in the intelligent era [J]. Western Radio and Television; 2021, 21.
[4] Zuo Zhixin. Deep media integration: the new pattern of China's new media development [J].Media; 2021, 14.
[5] Liu Lei. Exploring the path of new media development under the trend of media integration [J].Western Radio and Television; 2021, Issue 02.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting