Author(s)

Tian Yuanrun ¹, Li Pengxian ²

Affiliation(s)

¹ International Multimedia Journalism, University of Bolton, Jinan, China
² Advertising Design, Beijing International Business College, Zibo, China

Corresponding Author

Tian Yuanrun

ABSTRACT

The development of media technology has changed the traditional mode of news information transmission. With the help of new media technology, all mainstream news media have been transformed successively, and short news videos have quickly become a new form of news communication. This paper takes CCTV News short video as the study case, compares pear videos, headlines videos and other short video content, and analyzes the news characteristics and news value of short news videos.

KEYWORDS

Short video, Media convergence, Short video feature, News value

CITE THIS PAPER

Tian Yuanrun, Li Pengxian, The Characteristics and Deficiencies of Short Videos. Media and Communication Research (2023) Vol. 4: 52-55. DOI: http://dx.doi.org/10.23977/mediacr.2023.040308.

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