Author(s)

Dongyu Yao ¹, Yingfei Wang ¹, Yu Tang ¹

Affiliation(s)

¹ Liaoning Institute of Science and Technology, Xianghuai Road, Benxi, Liaoning, China

Corresponding Author

Dongyu Yao

ABSTRACT

The new features of local media in the era of media integration are mainly manifested in content, form, communication and business model. Local media, such as Changtu Rongmei, are faced with many problems and difficulties in the development process. They must actively transform and upgrade, establish a new media operation system, and realize value innovation and commercial value promotion. In the future development, local media are mainly committed to professionalism and innovation, and need to strengthen cooperation with all sectors of society to enhance their sense of responsibility and influence. This paper takes local media such as Changtu Financial Media as an example to study the development status and future trend of local media in the era of financial media. Through the case analysis of local media and the comprehensive study of relevant literature, this paper explores the new features, difficulties and development trends of local media in the era of media integration.

KEYWORDS

The age of fusion media, Local media, Development status, Current and trends, Changtu fusion media

CITE THIS PAPER

Dongyu Yao, Yingfei Wang, Yu Tang, Analysis on the Development Status and Trend of Local Media in the Era of Media Integration—Taking Changtu Media Integration as an Example. Media and Communication Research (2023) Vol. 4: 1-7. DOI: http://dx.doi.org/10.23977/mediacr.2023.040501.

REFERENCES

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[3] Lin Jing. Trend and Path Choice of Local Media Convergence Development [J]. China Radio &TV Academic Journal, 2016, 299(2): 106 - 108.
[4] Bai Xiuli. Research on the Problems and Countermeasures of Local Media Integration Development in the New Era [J]. Today's Mass Media, 2022, 30(3): 40- 43.
[5] Huang Chuxin, Liu Meiyi. Present Situation, Problems and Trends of the Construction of County-level Media Center in 2020 [J]. Journalism and Writing, 2021, 439(1): 39-45.

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