Author(s)

Lingqi Chen ¹, Tao Men ¹, Xingcheng Li ¹, Yiyu Gu ¹

Affiliation(s)

¹ Leshan Normal University, Leshan, Sichuan, 614000, China

Corresponding Author

Lingqi Chen

ABSTRACT

With the rapid development of digital technology, "metaverse" has gradually entered the public's field of vision, and has begun to build metaverse platforms in various fields. As one of the products of the metaverse, the virtual idol is becoming more and more popular, not only becoming the object of many fans, but also becoming the new darling of the industry. The new digital technology has not only updated the form of virtual idol, but also affected the creative method and participation mode of virtual idols with continuous changes, so that fans have a more immersive "star-following" experience. The interactive behavior and emotional cognition of fans are also constantly changing with the development of digital technology. This paper will summarize the role of digital technology in the transmission of virtual idols, explore the role of digital technology in the relationship between virtual idols and fans, and look forward to the influence trend of the development of digital technology on virtual idols through analysis.

KEYWORDS

Metaverse, digital technology, virtual idols, symbiosis

CITE THIS PAPER

Lingqi Chen, Tao Men, Xingcheng Li, Yiyu Gu, Analysis of the Influence of Digital Technology on Virtual Idols from the Metaverse Perspective. Media and Communication Research (2023) Vol. 4: 13-18. DOI: http://dx.doi.org/10.23977/mediacr.2023.040603.

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