Author(s)

Hong Yue ¹

Affiliation(s)

¹ School of Foreign Languages, Lanzhou Institute of Technology, Lanzhou, Gansu, 730050, China

Corresponding Author

Hong Yue

ABSTRACT

Traditional Chinese medicine civilization is a brilliant gorgeous treasure formed in the long-term development of Chinese culture, with dual attributes of culture and science. In the report of the 19th National Congress of the Party, it is clearly stated that Chinese medicine is an indispensable and important part of China's strategic industry. It is necessary to adhere to the development of traditional Chinese medicine and adhere to the policies of equal emphasis on traditional Chinese and western medicine. At the same time, with the logic, meteorology, religion, and philosophy contained in Chinese medicine culture, the increasing attention and attention of scholars from various countries have got more and more attention. Chinese medicine has moved from China to international. With the international circulation of Chinese medicine increasing year by year, the export of Chinese medicinal materials has also become an important way to display Chinese culture and promote the development of foreign trade. Then the accurate expression of the foreign propaganda translation text related to Chinese medicinal materials not only involves the correct communication between international medical workers, but also affects the safety of clinical science and technology and pharmaceutical work.

KEYWORDS

Communication Studies; Chinese Medicinal Materials

CITE THIS PAPER

Hong Yue, The Strategy Research of the Foreign Propaganda Translation of Traditional Chinese Medicinal Materials in Longxi County, Gansu Province in the Perspective of Communication Science. Media and Communication Research (2023) Vol. 4: 30-34. DOI: http://dx.doi.org/10.23977/mediacr.2023.040606.

REFERENCES

[1] ISO/TC 249. Traditional Chinese medicine-Vocabulary-Part 1: Chinese Materia Medica: ISO 18662-1: 2017(en) [S/OL]. [2018-04-29]https://www.iso.org/obp/ui/ #iso:std: iso: 18662: -1:ed- 1:v1:en.
[2] Lasswell H. D. The Structure and Function of Communication in Society [J]. The Communication of Ideas, Harper and Brothers, New York, 1948.

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