Author(s)

Li Yun ¹, Gao Zihan ¹

Affiliation(s)

¹ Sichuan University of Media and Communications, Chengdu, China

Corresponding Author

Li Yun

ABSTRACT

The exceptional traditional Chinese culture serves as a wellspring for the original cultural program. Since the advent of the present century, national and provincial mainstream media have innovatively enhanced these programs by enriching our splendid traditional culture and highlighting our country's cultural heritage. This has resulted in a fresh approach that emphasizes reality, fosters audio-visual expansion, empowers media technology, and constructs a cultural communication matrix through innovative programming content and communication methods. Notably, it has given rise to a multitude of high-quality cultural programs exemplified by "Chinese Poetry Conference," the "Chinese Festival" series Party, and "Technology Surprise Four Seats." By leveraging video marvels and harnessing the power of cyberspace communication circles, this type of program achieves a seamless integration between state ideological propaganda and the dynamic demands of popular culture. Consequently, it presents a novel development trend in the era of image writing and innovative communication of original cultural programs in China.

KEYWORDS

Original cultural programs, Image innovation, Aesthetic value, Propagation matrix

CITE THIS PAPER

Li Yun, Gao Zihan, Image writing and era innovation in Chinese original cultural programs. Media and Communication Research (2023) Vol. 4: 50-55. DOI: http://dx.doi.org/10.23977/mediacr.2023.040609.

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