Author(s)

Xie Lisha ¹

Affiliation(s)

¹ Leshan Normal University, Leshan, China

Corresponding Author

Xie Lisha

ABSTRACT

As one of the four famous brocades in China, Shu Brocade has a history of more than 2,000 years, and it is the treasure of silk culture in China and even in the world, which has a very high historical and cultural value. Under the background of globalization, culture is becoming more and more an important part of determining the influence of a country, so publicity translation has become the most important work of spreading culture. However, there are still many problems in China due to the late start of publicity translation. This study discovers some problems in the publicity translation of Shu Brocade and proposes corresponding countermeasures to improve the quality of publicity translation of Shu Brocade, so as to enhance the influence of Chinese culture in the world.

KEYWORDS

Shu Brocade, Publicity Translation, Problems, Countermeasures

CITE THIS PAPER

Xie Lisha, The Problems and Countermeasures of Publicity Translation of Shu Brocade. Lecture Notes on Language and Literature (2023) Vol. 6: 88-92. DOI: http://dx.doi.org/10.23977/langl.2023.061314.

REFERENCES

[1] Huang Xiuzhong. (2011) Sichuan brocade. Suzhou University Press. 
[2] Yue Chongyu. (2019) Research on the Translation of Chinese Tea Culture in the Context of the "Cultural Power" Strategy. Northern Literature, (2), 1. 
[3] Shi Xiuchuan. (2013) An Analysis of the Problems and Causes of Propaganda and Translation Work in China's Foreign Countries. Border Economy and Culture, (2), 2. 
[4] Huang Jiangyun. (2016) The Booster of Chinese Culture's "Going Global"—Training Translation Talents in Universities. Journal of Hubei Correspondence University, 29 (19), 3. 
[5] Zhang Jie, Wang Xin &Zhao Nan. (2018) The integration of new media dissemination of intangible cultural heritage. Reading the World: Comprehensive, (4), 1. 

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