Music Communication Strategies in the Era of Digital Culture Industry: An Examination Centered on QQ Music Platform
DOI: 10.23977/mediacr.2023.040704 | Downloads: 90 | Views: 835
Author(s)
Liu Jidong 1
Affiliation(s)
1 School of Art, Northeastern University, Shenyang, Liaoning, 110819, China
Corresponding Author
Liu JidongABSTRACT
The integration of the music industry and technology has become the main direction of the development of the domestic music industry, and the digital music industry derived from it has become a new mode of development of the music industry. Among the existing major digital music platforms in China, QQ Music Platform has undoubtedly become the leader in the operation of digital music industry because it has taken the lead in announcing profits. The article attempts to analyze the five existing business models of QQ Music, namely, "user audition and payment model", "music socialization model", "advertising and marketing model", "value-added service model" and "digital album sales model", in order to explore the music communication strategy in the era of digital music industry.
KEYWORDS
QQ Music; Media culture; Digital Culture Industry; Music CommunicationCITE THIS PAPER
Liu Jidong, Music Communication Strategies in the Era of Digital Culture Industry: An Examination Centered on QQ Music Platform. Media and Communication Research (2023) Vol. 4: 35-41. DOI: http://dx.doi.org/10.23977/mediacr.2023.040704.
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