Author(s)

Yunhua Wang ¹, Haibo Liu ²

Affiliation(s)

¹ The College of Literature and Law, Fuzhou Technology and Business University, Fuzhou, China
² The College of Literature and Economics Management, The Open University of Fujian, Fuzhou, China

Corresponding Author

Haibo Liu

ABSTRACT

This study investigates the current situation of business English talent cultivation and the market demand for talents in an applied undergraduate university in Fujian. Based on the perspective of language economics and market orientation, it discusses the construction of a reasonable and effective business English talent cultivation mode from the aspects of faculty team building, curriculum optimization, change of teaching mode and school-enterprise cooperation. It aims to improve the cultivation standard and cultivate high-quality applied business English talents for the employment market, and promote the development of Fujian regional economy.

KEYWORDS

Language economics, applied University, business English talent cultivation mode

CITE THIS PAPER

Yunhua Wang, Haibo Liu, Constructing a Business English Talent Cultivation Model from the Perspective of Language Economics—A Case Study of an Applied Undergraduate University in Fujian Province. Journal of Human Resource Development (2023) Vol. 5: 1-5. DOI: http://dx.doi.org/10.23977/jhrd.2023.050501.

REFERENCES

[1] Grin, F. (1996) Economic approaches to language planning. International Journal of the Sociology of Language. 
[2] Marschak, J. (2010) Economics of language. California: Behavioral Science. 
[3] Pang, S. Y. (2019) A Study on the Input of Cost and Output of Benefits of College Students' English Learning from the Perspective of Language Economics, Jilin University. 
[4] Xu, Q. S. (1999) Language Economics: An Emerging Interdisciplinary Subject. Foreign Languages Journal. 
[5] Wang, L. F. (2018) Cultivating Multilingual Service Talents for the National "Belt and Road" Initiative. Contemporary Foreign Language Studies.

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