Author(s)

Xiaoling He ¹

Affiliation(s)

¹ School of Journalism and Communication, Huanggang Normal University, Huanggang, Hubei, 438000, China

Corresponding Author

Xiaoling He

ABSTRACT

Different nationalities have different beliefs, cultures, aesthetics, values, customs and social etiquette, which often lead to some conflicts and misunderstandings, resulting in many differences between Chinese and Western cultures. On the one hand, the international spread of ICH (intangible cultural heritage) has become a common way for us to know other countries; on the other hand, ICH has gradually crossed national boundaries and influenced local audiences with the trend of globalization. Cultural differences, especially cultural traditions, political culture and values, religious beliefs, and different understandings of cultural symbol system, social relations and their importance, often lead to cultural sensitivity and exclusion in ICH international communication, resulting in cultural difficulties in ICH international communication. In order to promote the international communication of ICH, the author mainly analyzes the cultural sensitivity and ethical issues in ICH international communication from the perspective of cultural sensitivity and ethics, and puts forward the path to break through the ethical dilemma of ICH international communication.

KEYWORDS

Intangible cultural heritage; international communication; Cultural sensitivity; ethical

CITE THIS PAPER

Xiaoling He, Cultural sensitivity and ethical considerations in the international communication of intangible cultural heritage. Media and Communication Research (2023) Vol. 4: 26-31. DOI: http://dx.doi.org/10.23977/mediacr.2023.040804.

REFERENCES

[1] Liu Xiao, & Jiang Xiaoli. (2011). Cultural Dilemma and Communication Mode Transformation in International Communication. Ideological Front, 37(006), 108-111.
[2] Dong Qingwen,&He Mingming. (2015). The Crossroads of Ethics: New Challenges of Digital Media. Journal of Hebei University: Philosophy and Social Sciences Edition (5), 4.
[3] Shao Peiren, & Ying Zhou. (2017). New World Doctrine in the Perspective of International Communication: Study on the Evolution Process and Dynamic Mechanism of the Concept of "Community of Destiny". Zhejiang Social Sciences (5), 11.
[4] Xie Dan, & Yang Xiaobin. (2018). The lack of ethics in cross-cultural communication and the construction of global ethics. Modern communication: Journal of Communication University of China (5), 4.
[5] Zhang Yonghua. (2016). Make the ethical commonness and cultural particularity complement each other— Interview with Professor Christian, a world-renowned scholar of communication ethics. Journalism University (3), 9.
[6] Shu Xiaomei, Li Zuowen, & Yang Xiuwen. (2010). Cross-cultural Context and Curriculum of "British and American Literature" in Media Colleges. Modern Communication: Journal of Communication University of China (12), 4.
[7] Sun Yingchun. (2013). Technical Space of Cross-cultural Communication. zhejiang academic journal (6), 9.
[8] Ji Li, & Huang Yu. (2014). On the Construction of Global Journalism Ethics in International Communication: Ideas and Challenges. Journalism University (5), 7.
[9] Li Bingyu. (2022). China brand culture's media visibility shaping and international communication innovation. Media (20), 60-62.
[10] Meng Jian. (2022). Modernity shaping and international communication of traditional culture. People's Forum (2), 119-122.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting