Author(s)

Jie Zhang ¹, Ren Jingyi ¹

Affiliation(s)

¹ Sichuan University of Media and Communications, Chengdu, Sichuan, China

Corresponding Author

Jie Zhang

ABSTRACT

Live e-commerce has great potential, and exploring the effective path of the Internet- based profit model in the live e-commerce environment has become an urgent problem for the media. With the gradual improvement of the four-level integration and development layout of the media integration center, media integration development has entered the transformation stage from "media integration" to "smart media", traditional media rely on the advantages of the integrated media platform, integrating media quality resources and features, and carrying out media live e-commerce. To carry out the training plan of media live e-commerce talents, form a differentiated competitive advantage, and create a new growth point for the media industry, the article analyzes the existing problems of media live e-commerce talent cultivation, dissects the advantages of media cultivation of live e-commerce talent, and puts forward the strategy of media live e-commerce talent cultivation based on the converged media platform in the context of smart media from four aspects: market demand, smart media talent, differentiated advantages, and cultivation tools.

KEYWORDS

Fusion media; Live e-commerce; Talent cultivation

CITE THIS PAPER

Jie Zhang, Ren Jingyi, Exploration of the cultivation strategy of live media e-commerce talents based on the fusion media platform in the context of smart media. Journal of Human Resource Development (2023) Vol. 5: 45-50. DOI: http://dx.doi.org/10.23977/jhrd.2023.050508.

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