Author(s)

Yao Ma ¹

Affiliation(s)

¹ Macau University of Science and Technology, Macau, 999078, China

Corresponding Author

Yao Ma

ABSTRACT

Looking back on the development of Macao's film industry, although it has a long history, it has always been obscure. After the handover, in order to promote the development of the local film industry, the SAR Government has been actively improving relevant policies and expanding regional co-operation. Nowadays, under the new situation of Guangdong-Hong Kong-Macao Greater Bay Area integrating the industry and joining forces to create a "Greater Bay Area Film", how to form a synergy through policies to promote quantitative and qualitative breakthroughs in the film industry is a topic that every Macao filmmaker needs to face as an important part of the regional integration process. This study takes Macau's existing film industry policies as a sample, and by quantitatively analysing the textual coding of the policies, establishes a two-dimensional analytical framework based on the perspectives of policy tools and film value chain, and points out the shortcomings of the industrial policies and makes suggestions.

KEYWORDS

Macao film industry, development, handover, SAR Government, policies, regional co-operation, Guangdong-Hong Kong-Macao Greater Bay Area

CITE THIS PAPER

Yao Ma, An Analysis of Macau's Film Industry Policy—Based on the Dual Perspectives of Policy Tools and Value Chain to Resolve. Media and Communication Research (2023) Vol. 4: 11-20. DOI: http://dx.doi.org/10.23977/mediacr.2023.040903.

REFERENCES

[1] Tian Yuan. An overview of the development of Macao's film in the last twenty years after the return [J]. Contemporary Cinema, 2018(4):12-16.
[2] Michael Porter (Author), Chen Lifang (Translator). Competitive advantage [M]. Beijing: CITIC Press, 2014.
[3] Mainland and Macao Closer Economic Partnership Arrangement (CEPA) (2003), full text online at: http://tga. mofcom.gov.cn/article/zt_cepanew/
[4] Yi Wenxiang. Bottlenecks and Opportunities for the Development of Film Industry in Guangdong, Hong Kong and Macao-Observations on Films in Guangdong, Hong Kong and Macao Greater Bay Area in Recent Years [J]. Guangdong Sea Breeze, 2020(2):20-23.
[5] Rothwell R. Reindustrialisation and Technology: Towards a National Policy Framework [J]. Science and Public Policy, 1985, 12(3):113-130.
[6] Policy Framework for the Development of Cultural Industries (2020-2024) (2020), Cultural Affairs Bureau of the Macao Special Administrative Region, full text online at https://www.icm.gov.mo/cn/news/detail/19018 

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