Author(s)

Jing Zhao ¹

Affiliation(s)

¹ College of Art, Cheongju University, Cheongju, 28503, South Korea

Corresponding Author

Jing Zhao

ABSTRACT

With the rise of the Internet and new media, the production of media cultural content has entered the era of short videos; Fast paced and fragmented short videos have stronger dissemination effectiveness and are more likely to be favored by fans. In this context, the problems of small audience size, low marketization level, and lack of innovation in content and form of traditional documentaries are becoming increasingly prominent. This paper analyzes the current development status and problems of traditional documentaries, explores the diverse user production content and expression methods presented by micro documentaries, and proposes specific communication strategies such as vertical content segmentation, meeting user needs, and utilizing the advantages of new media. The purpose is to provide guidance for the dissemination and practice of micro documentaries, which not only enriches academic achievements in related fields, but also has certain practical significance.

KEYWORDS

Short video; microdocumentaries; communication strategy

CITE THIS PAPER

Jing Zhao, Research on the Characteristics and Communication Strategies of Microdocumentaries in Short Video Background. Media and Communication Research (2023) Vol. 4: 35-39. DOI: http://dx.doi.org/10.23977/mediacr.2023.040905.

REFERENCES

[1] Gu Lin. Research on the Production and Communication of Microdocumentaries in the New Media Environment [J]. Sichuan Drama, 2018 (4): 43-47.
[2] Ji Xinkai. A Study on the Creation and Communication Strategies of the Micro Documentary "Witnesses of Time" in the New Media Environment [D]. Journal of Xi'an Polytechnic University, 2019.
[3] Jiang Yunting. Research on the Innovative Development of Microdocumentaries in the New Media Era [D]. Shandong Normal University, 2020.
[4] Guan Zheng, Li Jingjie. Usage and Satisfaction: Analysis of Audience Needs for Mobile Short Video under Social Communication [J]. Modern Communication, 2019 (1): 85-86.
[5] Zheng Haohan, Song Yongqin. Research on the Innovation Path of Documentaries in the Short Video Era [J]. Media Forum, 2022 (3): 45-47.

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