How to Construct Nostalgic Marketing in a Dormant Brand Resurrection

Yajun Lin^*

Abstract | References | PDF | HTML | Pub. Date: Dec 18, 2023

DOI: 10.23977/ieim.2023.061107 | Downloads: 80 | Views: 1845

A Study of 4 Automobile Companies in China through DuPont Analysis

Chio Lap Son^*

Abstract | References | PDF | HTML | Pub. Date: Dec 13, 2023

DOI: 10.23977/ieim.2023.061106 | Downloads: 2249 | Views: 9647

Research on Automobile Cultural Brand Construction from the Perspective of Industrial Convergence

Shaochun Li^*, Yongling Chu

Abstract | References | PDF | HTML | Pub. Date: Dec 5, 2023

DOI: 10.23977/ieim.2023.061105 | Downloads: 32 | Views: 1587

College Students' Online Clothing Consumption Survey

Zhenrong Huang^*, Wenjie Zhang

Abstract | References | PDF | HTML | Pub. Date: Dec 4, 2023

DOI: 10.23977/ieim.2023.061104 | Downloads: 77 | Views: 2620

Research and prospect of enterprise digital transformation and green innovation

Andi Yu^*

Abstract | References | PDF | HTML | Pub. Date: Dec 1, 2023

DOI: 10.23977/ieim.2023.061103 | Downloads: 52 | Views: 2029

Success Factors for Emerging Brands in China's New Energy Vehicle Market: The Case of Li Auto

Yixiu Xie^*

Abstract | References | PDF | HTML | Pub. Date: Nov 21, 2023

DOI: 10.23977/ieim.2023.061102 | Downloads: 275 | Views: 3240

Discussion on the regional cultural semantic design of urban rail vehicles

Wang Zeyu^*, Jiang Chengyuan

Abstract | References | PDF | HTML | Pub. Date: Nov 20, 2023

DOI: 10.23977/ieim.2023.061101 | Downloads: 8 | Views: 1340

A Study on Key Factors in the Innovation and Development of Sports

Yan Cheng^*

Abstract | References | PDF | HTML | Pub. Date: Nov 14, 2023

DOI: 10.23977/ieim.2023.061020 | Downloads: 36 | Views: 1878

Evolutionary Game Analysis of New Energy Vehicle Battery Swapping Station Construction in China under Low-Carbon Policies

Yang Liu^*, Xianye Liu

Abstract | References | PDF | HTML | Pub. Date: Nov 13, 2023

DOI: 10.23977/ieim.2023.061019 | Downloads: 52 | Views: 1500

A Practical Study on Safeguarding Government Data Security

Peng Xing^*

Abstract | References | PDF | HTML | Pub. Date: Nov 10, 2023

DOI: 10.23977/ieim.2023.061018 | Downloads: 23 | Views: 1445