Author(s)

Fan Wu ¹, Shaoying Zhu ¹, Jiani Zou ¹

Affiliation(s)

¹ Beijing Union University, Beijing, 100101, China

Corresponding Author

Fan Wu

ABSTRACT

AI (Artificial Intelligence), as a key driver of innovation and productivity, is increasingly applied in the field of digital media design and creation. It not only serves as a creative tool to inspire design ideas and facilitate creative expression but also as an efficiency-enhancing tool to accelerate the design process, while providing deep insights and improvement suggestions in design optimization. This paper explores the applications and practical cases of AI in digital media design across text, image, video, audio, and 3D animation, with the aim of providing references for professionals in the digital media design industry and promoting the widespread application and practice of AI technologies.

KEYWORDS

Artificial Intelligence, Digital Media Design, AIGC, Creative Tools, Design Efficiency, Design Optimization

CITE THIS PAPER

Fan Wu, Shaoying Zhu, Jiani Zou, Exploring the Application of AI in Digital Media Design and Creation. Journal of Artificial Intelligence Practice (2025) Vol. 8: 33-36. DOI: http://dx.doi.org/10.23977/jaip.2025.080104.

REFERENCES

[1] Rani, Sunanda, et al. "Revolutionizing the Creative Process: Exploring the Benefits and Challenges of AI-Driven Art." International Conference on Intelligent Computing & Optimization. Cham: Springer Nature Switzerland, 2023.
[2] Nasser, Basma S. Abu, and Samy S. Abu-Naser. "Artificial Intelligence in Digital Media: Opportunities, Challenges, and Future Directions." (2024).  
[3] Fatima, Iram. "Designing with AI: A user study to explore the future role of AI as a collaborative tool in graphics design." (2023). 
[4] Liu, Vivian, et al. "3DALL-E: Integrating text-to-image AI in 3D design workflows." Proceedings of the 2023 ACM designing interactive systems conference. 2023.
[5] Zhou, Shuwen, et al. "Enhancing user experience in VR environments through AI-driven adaptive UI design." Journal of Artificial Intelligence General Science (JAIGS) ISSN: 3006-4023 6.1 (2024): 59-82.

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