Research on Brand Value Evaluation Based on Interbrand Model in the Era of Big Data—Taking Anta as an Example

Linhong Hu^*, Xinyu Liu, Yiting Yao, Haijun Kang, Fengguan Wang

Abstract | References | PDF | HTML | Pub. Date: Sep 18, 2023

DOI: 10.23977/ieim.2023.060918 | Downloads: 102 | Views: 588

Prospects of Omni-Channel Marketing from the Perspective of Complex Networks: A CiteSpace Knowledge Graph Analysis

Zhifang Zhan, Yuhe Huang, Jiawen Xiang, Lei Hou^*, Hui Wang^*

Abstract | References | PDF | HTML | Pub. Date: Sep 15, 2023

DOI: 10.23977/ieim.2023.060917 | Downloads: 25 | Views: 363

Identification and Development of Entrepreneurial Opportunities for Social Enterprises—Based on Event System Theory

Xinyu Yao^*

Abstract | References | PDF | HTML | Pub. Date: Sep 14, 2023

DOI: 10.23977/ieim.2023.060916 | Downloads: 8 | Views: 338

Port Integration under Government Intervention: Analysis Based on the Development of Beibu Gulf Port Cluster

Kelly Yujie Wang, Yawei Zhang^*, Junfeng Wu

Abstract | References | PDF | HTML | Pub. Date: Sep 13, 2023

DOI: 10.23977/ieim.2023.060915 | Downloads: 20 | Views: 392

Mechanism analysis of the rapid formation of logistics modularity

Shuguang Guo^*

Abstract | References | PDF | HTML | Pub. Date: Sep 12, 2023

DOI: 10.23977/ieim.2023.060914 | Downloads: 8 | Views: 384

Research on the Mechanism of Large Sports Events Promoting the Development of Urban Influence

Yimin Chen^*, Maosheng Li

Abstract | References | PDF | HTML | Pub. Date: Sep 11, 2023

DOI: 10.23977/ieim.2023.060913 | Downloads: 19 | Views: 355

Research on the Impact of Psychological Contract Construction on Enterprise Performance in Live Marketing—Based on Artificial Intelligence Simulation Method

Xujie An^*, Ying Li

Abstract | References | PDF | HTML | Pub. Date: Sep 8, 2023

DOI: 10.23977/ieim.2023.060912 | Downloads: 47 | Views: 556

Analysis on the Whole Process of Green Building Intelligent Engineering

Gao Ke^*

Abstract | References | PDF | HTML | Pub. Date: Sep 7, 2023

DOI: 10.23977/ieim.2023.060911 | Downloads: 27 | Views: 392

Discussion on the Application of Project Management in Enterprise Marketing Activities—Take the XX Enterprise as an Example

Nong Caixia^*

Abstract | References | PDF | HTML | Pub. Date: Sep 6, 2023

DOI: 10.23977/ieim.2023.060910 | Downloads: 26 | Views: 341

Analysis of Digital Economy Promoting High Quality Development of Manufacturing Industry

Xin Luo^*

Abstract | References | PDF | HTML | Pub. Date: Sep 5, 2023

DOI: 10.23977/ieim.2023.060909 | Downloads: 54 | Views: 423