Exploration of the Impact of Digital Marketing Strategies on Retail Consumers' Purchase Decisions

Juntong Mu^*

Abstract | References | PDF | HTML | Pub. Date: Jul 10, 2025

DOI: 10.23977/mediacr.2025.060320 | Downloads: 35 | Views: 389

Expression of Female Subjectivity under the Perspective of Contentious Discourse Practices—Analysis Based on the Trend of Baby Complementary Food Tags on the Xiaohongshu Platform

Liu Yuchen^*

Abstract | References | PDF | HTML | Pub. Date: Jul 9, 2025

DOI: 10.23977/mediacr.2025.060319 | Downloads: 6 | Views: 290

Masculinity Repackaged: Gender Performance and Emotional Power in Contemporary Chinese Animations

Liang Zhang^*

Abstract | References | PDF | HTML | Pub. Date: Jul 8, 2025

DOI: 10.23977/mediacr.2025.060318 | Downloads: 4 | Views: 290

Digital Protection and Inheritance: The Modern Way of Protecting Cangyuan Rock Painting

Liu Qianyu, Muhammad Fadhil Wong Bin Abdullah^*

Abstract | References | PDF | HTML | Pub. Date: Jul 7, 2025

DOI: 10.23977/mediacr.2025.060317 | Downloads: 6 | Views: 285

Innovation of Talent Training Mode for Creative Media Literature Projects in the Dynamic Environment of New Media

Minghui Qian^*

Abstract | References | PDF | HTML | Pub. Date: Jul 4, 2025

DOI: 10.23977/mediacr.2025.060316 | Downloads: 8 | Views: 268

The Two-Way Domestication Media Practice of "Cyber Lovers" and Youth Marriage

Fan Yue^*

Abstract | References | PDF | HTML | Pub. Date: Jun 20, 2025

DOI: 10.23977/mediacr.2025.060315 | Downloads: 5 | Views: 264

Research on the International Dissemination Paths of Chinese Characteristic Genre Films—Taking the Film "Creation of the Gods I: Kingdom of Storms" as an Example

Tianrun Zhang^*

Abstract | References | PDF | HTML | Pub. Date: Jun 16, 2025

DOI: 10.23977/mediacr.2025.060314 | Downloads: 9 | Views: 348

The Dissolution and Revolutionary Reconstruction of "Aura" in the Film

Yufei Wang^*

Abstract | References | PDF | HTML | Pub. Date: Jun 13, 2025

DOI: 10.23977/mediacr.2025.060313 | Downloads: 6 | Views: 315

The Impact of the Spread of Major Infectious Diseases on Internet Public Opnion

Zongjing Liang, Qiuling Li, Zhijie Li, Yun Kuang^*

Abstract | References | PDF | HTML | Pub. Date: Jun 12, 2025

DOI: 10.23977/mediacr.2025.060312 | Downloads: 2 | Views: 311

Where Winds Meet: The Traceability, Dilemma and Breakthrough of Chinese Element Communication

Tong Sun, Si Yu, Xiaofeng Liang^*

Abstract | References | PDF | HTML | Pub. Date: Jun 11, 2025

DOI: 10.23977/mediacr.2025.060311 | Downloads: 7 | Views: 332

The Utilization of the SIPS Model for Short Video Dissemination of Local Intangible Cultural Heritage—Taking Wenzhou ICH as an Example

Jin Yuwei, Li Xiaoyan, Chen Peipei^*

Abstract | References | PDF | HTML | Pub. Date: Jun 10, 2025

DOI: 10.23977/mediacr.2025.060310 | Downloads: 26 | Views: 372

Symbiotic Strategies and Development Paths of Long and Short Video Platforms

Siying Dan^*

Abstract | References | PDF | HTML | Pub. Date: May 15, 2025

DOI: 10.23977/mediacr.2025.060309 | Downloads: 14 | Views: 482

A Study on Coping Strategies to Remove the Obstacles in the Transmission of the Cultural Identity of Xi'an City among College Students on Multimedia Platforms

Xue Wen^*

Abstract | References | PDF | HTML | Pub. Date: May 14, 2025

DOI: 10.23977/mediacr.2025.060308 | Downloads: 8 | Views: 508

The Construction of Public Emergency Discourse by Local Governments: A Study on Social Media Discourse Strategies

Lili Gui^*

Abstract | References | PDF | HTML | Pub. Date: May 13, 2025

DOI: 10.23977/mediacr.2025.060307 | Downloads: 9 | Views: 596

Digital Media Platform under TV Program Innovation Design and Dissemination Effect Evaluation

Jiawen Zhang^*

Abstract | References | PDF | HTML | Pub. Date: May 12, 2025

DOI: 10.23977/mediacr.2025.060306 | Downloads: 9 | Views: 525

Research on Content Distribution Mechanisms in Digital Platform Ecosystems and Their Impact on User Engagement

Feng Gao^*

Abstract | References | PDF | HTML | Pub. Date: May 9, 2025

DOI: 10.23977/mediacr.2025.060305 | Downloads: 14 | Views: 536

Discoursal Conflicts: Reports on China's Handling of Covid-19 among Chinese and Western Media Representations

Chuanren Chen^*

Abstract | References | PDF | HTML | Pub. Date: May 7, 2025

DOI: 10.23977/mediacr.2025.060304 | Downloads: 11 | Views: 528

User Perspectives on Rednote: Exploring Migration Trends and Opportunities for Connection among Social Media Users

Wenwen Lin^*

Abstract | References | PDF | HTML | Pub. Date: May 5, 2025

DOI: 10.23977/mediacr.2025.060303 | Downloads: 22 | Views: 771

Textual Analysis of Classic Cases of Traditional Chinese Medicine (TCM) Acupuncture Short Videos: Communication Strategies and Theoretical Interpretation

Wancheng He^*, Jingyi He, Xinyu Zuo

Abstract | References | PDF | HTML | Pub. Date: Apr 22, 2025

DOI: 10.23977/mediacr.2025.060302 | Downloads: 11 | Views: 523

Role Reconstruction and Rhetorical Tactics: A Study on "Her Narrative" Strategies in Stand-Up Comedy

Bingqian Zhu^*

Abstract | References | PDF | HTML | Pub. Date: Apr 21, 2025

DOI: 10.23977/mediacr.2025.060301 | Downloads: 25 | Views: 571