A study on the impact of cultural IP image on advertising communication: A case study of Bing Dwen Dwen

Nian Lian^*, Yan Chen, Xiyu Wang

Abstract | References | PDF | HTML | Pub. Date: Apr 11, 2024

DOI: 10.23977/mediacr.2024.050206 | Downloads: 192 | Views: 2648

The Communication Strategy of Chinese Elements in a Variety of Cultural Programs from the Perspective of Media Integration: A Case Study of China in Classics

Nian Lian^*, Yan Chen, Yingping Ma

Abstract | References | PDF | HTML | Pub. Date: Apr 10, 2024

DOI: 10.23977/mediacr.2024.050205 | Downloads: 84 | Views: 2170

Application analysis of big data and AI technology in new media communication channels

Xinyu Qi^*

Abstract | References | PDF | HTML | Pub. Date: Apr 9, 2024

DOI: 10.23977/mediacr.2024.050204 | Downloads: 65 | Views: 2144

Research on the Influence of Network Culture Consumerism on College Students' Firm Cultural Confidence and Countermeasures

Bingjie Li^*

Abstract | References | PDF | HTML | Pub. Date: Apr 8, 2024

DOI: 10.23977/mediacr.2024.050203 | Downloads: 44 | Views: 1707

Comparison of Citation Categories in Chinese, Japanese, and English News Discourses Based on Corpus

Cuicui Li^*

Abstract | References | PDF | HTML | Pub. Date: Apr 3, 2024

DOI: 10.23977/mediacr.2024.050202 | Downloads: 14 | Views: 1564

Evolution of Chinese Idol Survival Shows: Localization and Innovation in the Wake of South Korean Influence

Yuchenxi Gong^*

Abstract | References | PDF | HTML | Pub. Date: Mar 27, 2024

DOI: 10.23977/mediacr.2024.050201 | Downloads: 93 | Views: 4538

Research on the Enhancement and Dissemination Path of the Cultural Tourism Brand Influence of "Mount Tai, China—Peace and Prosperity for the Country and the People"

Ding Zhaoyong^*

Abstract | References | PDF | HTML | Pub. Date: Mar 26, 2024

DOI: 10.23977/mediacr.2024.050130 | Downloads: 62 | Views: 1987

Stance and Construction of Persona in Live-streaming

Liu Bingyu^*

Abstract | References | PDF | HTML | Pub. Date: Mar 25, 2024

DOI: 10.23977/mediacr.2024.050129 | Downloads: 28 | Views: 2089

Rethinking Digital Humanitarianism in Data-driven Reports—Disaster Coverages of Typhoon Incidents as an Example

Yaqi Xing^*

Abstract | References | PDF | HTML | Pub. Date: Mar 22, 2024

DOI: 10.23977/mediacr.2024.050128 | Downloads: 28 | Views: 1646

Developing and Validating Scales for City Brand Image from the Perspective of International Communication

Gong Yueqing^*, Liu Ying

Abstract | References | PDF | HTML | Pub. Date: Mar 21, 2024

DOI: 10.23977/mediacr.2024.050127 | Downloads: 65 | Views: 2040