Study on the Communication Strategy of Red Culture Brand under the Perspective of Discourse Transformation

Cai Lihua^*, Wei Jianping, Wang Ling

Abstract | References | PDF | HTML | Pub. Date: Dec 31, 2024

DOI: 10.23977/mediacr.2024.050420 | Downloads: 8 | Views: 725

Exploration of the Path of Anchor Style Innovation from the Perspective of Media Convergence

Naige Guo^*

Abstract | References | PDF | HTML | Pub. Date: Dec 31, 2024

DOI: 10.23977/mediacr.2024.050419 | Downloads: 23 | Views: 1070

The Interplay of Technological Transformation and Childhood Media Culture: A Dynamic Comparison of Change and Continuity

Junxing Wang^*

Abstract | References | PDF | HTML | Pub. Date: Dec 30, 2024

DOI: 10.23977/mediacr.2024.050418 | Downloads: 18 | Views: 1253

Platform Capitalism: Social Gamification in Innovative Advertising Practice of the App

Jinhou Zheng^*

Abstract | References | PDF | HTML | Pub. Date: Dec 27, 2024

DOI: 10.23977/mediacr.2024.050417 | Downloads: 42 | Views: 1400

Branding Strategies in Cultural Industry Management

Zhou Jiaying^*

Abstract | References | PDF | HTML | Pub. Date: Dec 26, 2024

DOI: 10.23977/mediacr.2024.050416 | Downloads: 48 | Views: 1256

Innovative Models and Development Paths of Curation in the Media Era

Dou Ran^*

Abstract | References | PDF | HTML | Pub. Date: Dec 25, 2024

DOI: 10.23977/mediacr.2024.050415 | Downloads: 19 | Views: 1003

Research on the Strategy of Content Innovation and Audience Experience Improvement in Media Programs in the Digital Age

Liu Xin^*

Abstract | References | PDF | HTML | Pub. Date: Dec 24, 2024

DOI: 10.23977/mediacr.2024.050414 | Downloads: 25 | Views: 1459

Exploring the Promotion Mode of the Library of Chinese Classical Antiquities in the Context of Digitization

Liu Yu^*

Abstract | References | PDF | HTML | Pub. Date: Dec 23, 2024

DOI: 10.23977/mediacr.2024.050413 | Downloads: 19 | Views: 1133

Application of Blockchain and 5G Virtual Reality Technology in Digital Media Art Design

Juan Wu^*, Nianhao Xu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2024

DOI: 10.23977/mediacr.2024.050412 | Downloads: 20 | Views: 1186

Research on the Impact of Content Innovation and Profitability Models on the Innovation of Short Drama Business Models

Huayu Zeng^*, Youwu Liu

Abstract | References | PDF | HTML | Pub. Date: Dec 10, 2024

DOI: 10.23977/mediacr.2024.050411 | Downloads: 288 | Views: 2381

Narrative Expression in Digitized Traditional Cultural Spaces: Case of the Virtual Exhibition Hall Design at Du Fu Cao Tang

Meiziling Xiao^*

Abstract | References | PDF | HTML | Pub. Date: Dec 6, 2024

DOI: 10.23977/mediacr.2024.050410 | Downloads: 228 | Views: 2012

Research on Trending Algorithms of Digital Platforms: A Case Study of Little Red Book and Instagram

Jiatong Liu^*

Abstract | References | PDF | HTML | Pub. Date: Nov 27, 2024

DOI: 10.23977/mediacr.2024.050409 | Downloads: 174 | Views: 4335

Exploring the Globalisation of East Asian Cinema from a Transnational Perspective—John Woo and His Film Face/Off as an Example

Luyin Cao^*

Abstract | References | PDF | HTML | Pub. Date: Nov 26, 2024

DOI: 10.23977/mediacr.2024.050408 | Downloads: 24 | Views: 1615

The Topic Mining for Sentiment Analysis of Tokyo Olympic Games by Using LDA and Sequence Association Rules

Kuanwei Huang^*, Weicong Mo

Abstract | References | PDF | HTML | Pub. Date: Nov 25, 2024

DOI: 10.23977/mediacr.2024.050407 | Downloads: 25 | Views: 1189

A Study on the Positive Impact of Private Domain Marketing on Consumer Perception

Wenyi Yuan^*, Siwei Liu, Ding Ma

Abstract | References | PDF | HTML | Pub. Date: Nov 20, 2024

DOI: 10.23977/mediacr.2024.050406 | Downloads: 112 | Views: 1776

Research on the Communication Innovative Integration of Traditional Media and New Media

Jinshuai Wang^*

Abstract | References | PDF | HTML | Pub. Date: Nov 8, 2024

DOI: 10.23977/mediacr.2024.050405 | Downloads: 165 | Views: 2340

The Reconstruction Path of News Ethics in the Era of Generative Artificial Intelligence

Xuli Han^*

Abstract | References | PDF | HTML | Pub. Date: Nov 7, 2024

DOI: 10.23977/mediacr.2024.050404 | Downloads: 48 | Views: 1287

The Path of Transmission and Dissemination of Fine Traditional Chinese Culture Embedded in Omnimedia

Xuerong Peng, Delian Peng^*

Abstract | References | PDF | HTML | Pub. Date: Nov 6, 2024

DOI: 10.23977/mediacr.2024.050403 | Downloads: 56 | Views: 1377

Hacking Together: Emotional Compensation and Identity Remodeling in Games: Interviews Based on New Generation Migrant Workers in a Village in Northern Anhui Province

Xuerui Wu^*

Abstract | References | PDF | HTML | Pub. Date: Nov 5, 2024

DOI: 10.23977/mediacr.2024.050402 | Downloads: 23 | Views: 1066

From "Internet Celebrity" to "Host": How Social Media Broadcasters Influence the Expression and Positioning of Traditional Hosting Arts

Wang Zilong^*

Abstract | References | PDF | HTML | Pub. Date: Nov 4, 2024

DOI: 10.23977/mediacr.2024.050401 | Downloads: 31 | Views: 1363