Research on Enterprise Brand Marketing Strategies in the Era of Big Data

Jie Xu^*

Abstract | References | PDF | HTML | Pub. Date: Aug 15, 2025

DOI: 10.23977/mediacr.2025.060406 | Downloads: 273 | Views: 1232

Barriers to Beauty Brand Communication on Xiaohongshu and the Role of User Interaction in Enhancing Consumer Decision-Making

Yiqi Huang^*

Abstract | References | PDF | HTML | Pub. Date: Aug 8, 2025

DOI: 10.23977/mediacr.2025.060405 | Downloads: 65 | Views: 920

Spatial Production from a Media Perspective: How Social Platforms Constructs "Check-in Culture"

Yulin Wu^*

Abstract | References | PDF | HTML | Pub. Date: Aug 7, 2025

DOI: 10.23977/mediacr.2025.060404 | Downloads: 13 | Views: 740

Research on the Application of We-Media in Reading Promotion

Tianling Guan^*

Abstract | References | PDF | HTML | Pub. Date: Aug 6, 2025

DOI: 10.23977/mediacr.2025.060403 | Downloads: 10 | Views: 841

Research on the Application of Translation and Expression of Dunhuang Cultural Genes in the Design of Rail Trains

Yazhuo Zou^*, Wenhui Ma, Yuan Yan, Xiang Liu

Abstract | References | PDF | HTML | Pub. Date: Aug 5, 2025

DOI: 10.23977/mediacr.2025.060402 | Downloads: 12 | Views: 1077

Re-Imagine Chinese Mythological Creatures with Present-Day Look Development Techniques

Yan Hanqing^*

Abstract | References | PDF | HTML | Pub. Date: Aug 4, 2025

DOI: 10.23977/mediacr.2025.060401 | Downloads: 11 | Views: 729

Exploration of the Impact of Digital Marketing Strategies on Retail Consumers' Purchase Decisions

Juntong Mu^*

Abstract | References | PDF | HTML | Pub. Date: Jul 10, 2025

DOI: 10.23977/mediacr.2025.060320 | Downloads: 76 | Views: 667

Expression of Female Subjectivity under the Perspective of Contentious Discourse Practices—Analysis Based on the Trend of Baby Complementary Food Tags on the Xiaohongshu Platform

Liu Yuchen^*

Abstract | References | PDF | HTML | Pub. Date: Jul 9, 2025

DOI: 10.23977/mediacr.2025.060319 | Downloads: 9 | Views: 444

Masculinity Repackaged: Gender Performance and Emotional Power in Contemporary Chinese Animations

Liang Zhang^*

Abstract | References | PDF | HTML | Pub. Date: Jul 8, 2025

DOI: 10.23977/mediacr.2025.060318 | Downloads: 4 | Views: 473

Digital Protection and Inheritance: The Modern Way of Protecting Cangyuan Rock Painting

Liu Qianyu, Muhammad Fadhil Wong Bin Abdullah^*

Abstract | References | PDF | HTML | Pub. Date: Jul 7, 2025

DOI: 10.23977/mediacr.2025.060317 | Downloads: 7 | Views: 411